Bits&Bobs For A Sustainable Future (2021-)
Visual Communication Materials
Digital Agent:
BetterRe (2022)
Audio Visual Manifesto: “What is that you truly desire?” (2021)
This is a concept design for an AI application that makes it easier for people to buy second-hand clothes in their preferred style. The primary target audience is individuals who wish to make sustainable choices but find it challenging. By simply taking a photo of an item they like in large, unsustainable clothing stores, the AI analyses its features and suggests similar options available in second-hand or vintage shops.
The project began with the question, ‘Why do people consume fast fashion so excessively?’ I identified this as an issue deeply tied to human desire. This video was created as part of a manifesto and movement aimed at encouraging people to reflect on their true desires. By fostering this introspection, the project seeks to contribute to reducing the consumption of fast fashion.
You can test the app yourself: Click here